// headline result
// client
B2B SAAS / Wellness
// duration
// services
// contents
Challenge
A new wellness brand with a strong product, no audience, and no playbook. We needed to validate creative, find profitable acquisition, and build retention from day one — not as an afterthought.
Approach
Weekly creative sprints: 12 angles tested in month 1, scaled the 3 winners across Meta + TikTok.
Quiz-led PDP that doubled add-to-cart rate vs. standard PDP. Bundle pricing rolled out at month 3.
Klaviyo flows from launch: post-purchase, replenishment, win-back. Subscription option launched at month 4.
Metrics
Founder, Theion
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