home / case studies / workearly
// headline result
// client
B2B SaaS / Edtech
// duration
// services
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Challenge
Workearly was relying on founder-led outreach. Inbound was inconsistent, content lacked search intent, and lifecycle was reactive. They needed a system that turned strangers into qualified pipeline — predictably.
Approach
Built a keyword map prioritizing high-intent commercial queries. Shipped 28 BoFu pages in 12 weeks.
Editorial calendar + briefs + QA loop. Replaced one-off freelancers with a sustainable system.
Klaviyo + HubSpot flows: behavioral nurture, sales handoff, and re-engagement built around fit + intent signals.
Metrics
Co-founder & CEO, workearly
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