home / case studies / spitishop
// headline result
// client
eCommerce / Home & Living
// duration
// services
// contents
Challenge
spitishop had stagnant organic traffic, paid spend with eroding ROAS, and a checkout funnel that leaked qualified buyers. They needed a unified growth motion across SEO, paid, and CRO — without burning budget on vanity metrics.
Approach
Full SEO audit, fixed crawl/index issues, restructured 12K product URLs, schema rollout, Core Web Vitals into the green.
Rebuilt Meta + Google account structure around margin tiers and audience intent. Killed 38% of underperforming spend in week 1.
Bi-weekly tests on PDP, cart and checkout. Shipped 22 winning experiments — AOV up 24% by month 6.
Metrics
Head of eCommerce, spitishop
// next case
